The extended web team

Your marketing team could use more web team.

You've got the plan — what you're short on is hands. Send us the web work and a senior crew picks it up. Our people, our process, no new headcount.

See how it works

In-house marketing teams we work with

100+

clients since 2010

Who it's for

Your web list keeps growing. Your team doesn't.

Your team is busy — we get it. The website still needs updating, campaigns still need to launch, pages still need building, and that redesign isn't going to do itself. Send the work over and it gets done, without anyone on your side picking up a second job.

You stay in charge of what gets built and when. We bring the team, the process and the platform, and hand the work back finished.

Everything landing on your list

New campaigns
Landing pages
Site improvements
Content
Technical fixes
AI search
SEO
Integrations
Accessibility
Analytics
Major rebuilds

Need a designer this week and a developer next week? That's the whole idea.

No recruiting
No additional salaries
No benefits
No managing freelancers
No agency onboarding every time something new comes up

How it works

There are two ways to work with us. Most teams start with one and end up using both.

01 · Build

Build

When the website needs a major change.

A redesign, a rebuild, a migration, a new digital experience. One managed project — strategy, UX, design, development, CMS, search foundations and launch — delivered on something your team can actually run afterwards.

Included

Strategy and UX
Design and development
CMS build and migration
Search foundations and analytics
Accessibility and performance
Launch, and a team that knows the site

Learn more

Approve it before it ships

Every change lands on a private staging site first, so you review the real thing rather than a mockup.

Built for your team to run

The CMS gets set up around how your marketing team actually publishes, not around how we like to build.

02 · Run

Run

When your team needs ongoing web capacity.

Everything after launch. Pages, campaigns, design, development, optimization, content and search visibility — sent to one place and handled by a team that already knows your site.

Included

Pages and campaigns
Design and development requests
WebOps and technical improvements
Conversion and performance work
Content implementation
AI search visibility

Learn more

Your backlog stops growing

Web work has somewhere to go the day it comes up, instead of waiting for a quarter with room in it.

Getting found is part of the job

We're already running the site, so keeping it discoverable across Google and AI answers isn't something you buy separately.

How it works

Senior people, one place to send work, and AI through all of it. It's how a small team gets through the volume of a much bigger one.

People

A dedicated Kroo who gets to know your business, your brand and your website. The same people every time, so you're never re-explaining who you are.

Platform

Our own workspace, and you get a seat in it. Send work in, talk it through, set priorities, approve, and see exactly where everything stands.

AI

Built into how we work, not bolted on. AI drafts and researches, maps migrations, audits accessibility and performance, watches your search and AI-answer visibility, and clears the busywork — so senior people spend their hours on the judgment calls.

The platform

You always know where things stand.

Work comes in, the right specialists pick it up, and you can follow it without emailing anyone for an update. You keep ownership of the site; we do the doing.

Engagement

Your kroo, at a glance

Point of contact: One named lead
Where work lands: Staging first
Demos: Weekly
Backlog: Shared and live
Reporting: Plain language

Meet your Kroo

Not five contractors. One team. You get a named web lead. Who picks up which piece of work is our problem, not yours.

Not a handful of freelancers to wrangle, and not another vendor to chase. One managed team working alongside yours, with a lead who actually knows your site.

See how a project runs About WebKroo

Hire, outsource, or automate it away? None of the above.

Every option here is a reasonable one, and you may already be using several. Here's honestly where each holds up.

WebKroo compared with an in-house team, a web agency, freelancers, and AI tools alone
	Speed	Flexibility	Full skill mix	Scales up & down	Knows your site	AI-powered
WebKrooExtra web team working alongside yours — senior people, our own process and platform, and AI running through all of it.
Your in-house teamThey know the business better than anyone. There just aren't enough of them, and one team rarely covers design, development, search and QA at once.
A web agencyStrong on a launch. Slower on the hundred small things after it, because every one of them is a scope, a quote and a change order.
FreelancersFast and affordable until you need a second discipline, or the one person who knows your site is unavailable.
AI tools on their ownGenuinely fast, and cheap to scale. But they don't know your brand, can't own an outcome, and still need someone senior to judge whether the output is any good.

WebKroo

Extra web team working alongside yours — senior people, our own process and platform, and AI running through all of it.

Speed
Flexibility
Full skill mix
Scales up & down
Knows your site
AI-powered

Your in-house team

They know the business better than anyone. There just aren't enough of them, and one team rarely covers design, development, search and QA at once.

Speed
Flexibility
Full skill mix
Scales up & down
Knows your site
AI-powered

A web agency

Strong on a launch. Slower on the hundred small things after it, because every one of them is a scope, a quote and a change order.

Speed
Flexibility
Full skill mix
Scales up & down
Knows your site
AI-powered

Freelancers

Fast and affordable until you need a second discipline, or the one person who knows your site is unavailable.

Speed
Flexibility
Full skill mix
Scales up & down
Knows your site
AI-powered

AI tools on their own

Genuinely fast, and cheap to scale. But they don't know your brand, can't own an outcome, and still need someone senior to judge whether the output is any good.

Speed
Flexibility
Full skill mix
Scales up & down
Knows your site
AI-powered

Fit

We're probably a great fit if… …and probably not your Kroo if the right-hand column sounds more like you.

A great fit

You already have a marketing team
Your team owns the strategy but needs help executing it
Your web backlog keeps growing
You don't want to hire several more full-time people
You want one reliable partner that gets to know your business
You're happy to send work to a team that runs its own process

Probably not your Kroo

You're looking for your first cheap website
You want a freelancer for a few hours
You need a full-service marketing agency to run everything
You're shopping primarily on hourly rates
You want us to work across ten obscure CMS platforms
You want people who sit in your standups and work inside your tooling

All real needs — just not what we're built for. We'd rather say so on the first call than take the work and disappoint you.

WebKroo™

We're not another agency, and we're not here to run your marketing. We're the web arm of the team you already have — senior people, working in AI-powered workflows, picking up what your marketing team doesn't have the hours for.

Designer

UX and UI, built around what the site has to do.

Developer

WordPress, Webflow or headless, staging-first.

SEO / AEO

Found in Google and cited by AI answers.

Checked before it ships, not after you find it.

Project manager

One named contact who knows your site and your brand.

The toolkit

We keep the toolkit tight. Because being great at a few platforms beats being mediocre at fifty.

If you're already on one of these, great — your Kroo can move on day one instead of spending the first month learning a new stack. If you're rebuilding, we'll help you pick the one that fits how your team actually works.

See how a build runs

Websites

WordPress
Webflow
Framer

The CMS platforms we build and run every week.

Custom web & AI experiences

Vercel
GitHub
Supabase

For applications, interactive tools and functionality that goes beyond a CMS.

What changed

What changes when web work stops waiting. Real results from teams who handed execution to us and kept ownership in-house.

Explore our work

40%

Faster page load

Emond Harnden

85%

More organic traffic

Growcer

Lead generation

Riva Engine

2.5x

Time on site

Riva Engine

Our product

We built our own AI search intelligence tool. It's called Searcherside.

Measure how AI describes and recommends your brand, see how you compare with competitors, and find the opportunities you're missing.

Visit searcherside.com Or run the free check

WatchingChatGPTClaudeGeminiDeepSeekGrok

How AI describes you

Ask the assistants your buyers ask, and see what they actually say about your brand — and how often they recommend it at all.

How you compare

Put your answers next to your competitors' and see who gets named, in which questions, and where you are simply absent.

What you're missing

Turn the gaps into a list you can work: the questions worth winning, and what has to change on your site to win them.

Keeping a site findable is part of running it, not a separate purchase — see how Run works.

Customer stories

Built. Launched. Grown. A few of the teams we work with, and what changed.

All case studies

Web development · Ongoing WebOps

A bilingual law firm site and custom intranet, run and maintained by the same team ever since.

more resource access after the rebuild

Read the Emond Harnden story

Trusted partnerships

“Since partnering with WebKroo, our organic traffic has grown month over month. They reshaped our PPC strategy from branded keywords to high-intent non-branded terms — the ROI speaks for itself.”

SAShaikh AreebOlsen Canada · Digital Marketing Specialist

Rated 5.0 from 40+ verified reviews

5.0 from 40+ verified reviews

Best Website Design Agency

Top Agency 2025

Insights

What we're working out in the open. Practical writing on search, AI answers, and running a site that keeps improving.

View all

Jun 28, 2026

One email a month. What changed in search, and what we'd do about it.

Need more web team?

Book 30 minutes and we'll go through your site, your list, and exactly what we'd pick up first. No deck, no pitch — just the work.